There just has to be some reason why some ebook writers are successful whilst others are not.

In other words, why do some authors make high six-figure incomes (even seven-figures!) and others barely make enough to cover their hosting fees?

There must be some reason for the difference in level of success, right?

There is.

In fact, there are three “reasons” why that I want to share with you now.  I’ve used the word “K.E.Y.” as an acronym to reveal these three elements of successful ebook publishing.

1. K = KEEP it concise.

One of the biggest mistakes ebook writers make is starting their project with the idea in mind that their ebook must be a certain number of pages in length.

That is, they assume the ebook should be 50 pages or 100 pages or even 200 pages in order to be desirable to consumers.

Wrong.

Much more important than QUANTITY is QUALITY.  Almost every potential customer in your target market is considerably more interested in learning something useful than they are reading a bunch of commentary that has little or no real value to them.

The ability to concisely (yet comprehensively) share content that is practical is a must if you want to be successful in the information business.  No fluff.  No filler.  No fat.  Just the meat.

That’s what consumers want.  Especially today in our fast-paced, instant, I-want-it-now society.

And chances are you are much more likely to write a 30 page manual and get it done than you are to slave over trying to measure up to a 200 page masterpiece.

Your first key to success is “keep it concise”.  Share what you need to share in the least amount of pages as possible. It doesn’t have to be the great American novel.

This isn’t Hemingway.

2. E = ENJOY yourself.

I simply must mention that if you enjoy your “work” then you are exponentially more likely to complete your ebooks than those who reluctantly or grudgingly write.

Seriously, don’t underestimate what I’m saying here.

You’ll get much more done as a writer by having fun with your subject matter.

That’s the beauty of information publishing. YOU get to pick the topic. A topic of interest – of passion – to you as the author.  Something you find enjoyable, even exhilarating.

To be sure, you want to choose topics that are in demand and have a ready-made audience awaiting who are willing to purchase them.  But, at the same time, you can look for those marketable topics that appeal to your interests and expertise.

I don’t care how “profitable” a subject may be, I’d never take it on as a project of mine unless I got some sense of satisfaction or enjoyment in writing about it.

Instead, look for those things that you are already talking about anyway. And then write what you’ve been talking about.

3. Y = YIELD results.

Finally, I must exhort you to “yield results”. That is, you simply must stick to it and finish the job.

I cannot tell you how many people that I’ve met online who struggle with the affliction “short-of-the-finish-line-it is”.

They begin running the race with gusto.  They pick their topic like it was a Nike outfit. They outline their ebook like they just heard the starting gun fire. They come up with ideas to include in their work like they were sprinting down the track.

And when they round the first corner, they start slowing down. Before they know it, they’re up in the stands watching others cross the finish line.

That’s why I am adamant about telling you the golden rule of ebook content: Never start something you can’t finish in 30 days.

With any new ebook you are planning on writing, choose the topic and outline it in such a way that you can complete the content within one calendar month. Anything that goes beyond that period of time is likely going to be discarded somewhere past the starting gate and before the finish line.

It’s important that you set for your goal a reasonable, reachable amount of pages for your ebook … such as 30 pages.  Then, divide that goal number of pages into your 30 days. In this example, it would mean writing just ONE page per day (very realistic!) for 30 days and your ebook will be completed.

Victory! The finish line!

Certainly there are a wide variety of other “keys” to being successful as an ebook writer (choosing the right topics, learning to outline well, brainstorming ideas, marketing, etc.) but these three form a solid foundation for you to build upon as you continue to learn more about information publishing.

K = KEEP it concise.
E = ENJOY yourself.
Y = YIELD results.

See you on your victory lap!

NOW…You have two options, you can go through the door on your le…no no no that’s just stupid… you can either click here to go check out what he has to say, or, carry on reading the article below to find out more.

By the way, i did not write the article below, so if you find any speelin mistakes don’t look at me.

The Clickbank Code

The Clickbank Code is the latest product by Michael Jones. He used it to earn $48,000 in his first 4 weeks. This product consists of easy to understand videos that explain in a gradual manner his method of making money with Clickbank and how you can copy exactly what he shows to get similar results.

This is a comprehensive 28 video, 5 hour long tutorial that will show you step-by-step how to generate a lot of income from Clickbank very quickly and consistently. The Click Bank Code is totally based on the strategies that Michael used to generate over $10,000 in his very first week with Clickbank.

Michael also says that the detailed strategies contained in this course have never been talked about before and it’s these methods that have enabled Michael to earn big money in such short space of time.

In the course you will learn the website (secret) where you’ll find the best most profitable Clickbank products to promote. The steps that you can take to leave the affiliate crowd behind. The strategies that you can implement to start making money almost instantly.

You will also learn how to pick a product. According to Michael a product must have 2 things before you start promoting it. You will get the exact information that Michael used to decide which products he wanted to promote. Why the keywords with too many words in it are not a good idea to use. The 16 things that your websites need to have in order to get a great quality score for cheap clicks. The videos show you how to avoid getting the Google Slap or if you get one how to come back fast. The video tutorials consist of these modules.

Module 1:

This provides the basic Clickbank and affiliate marketing knowledge for new affiliates.

Video 1: General introduction to Clickbank Code
Video 2: Introduction to Clickbank
Video 3: The 3 most important steps for affiliate marketers
Video 4: Explanation of affiliate marketing terms and lingo
Video 5: Introduction to the Clickbank products selection process
Video 6: Choosing winning products, intro to keyword research

Module 2:

Module 2 is about how to perform keyword research

Video 1: Performing keyword research
Video 2: Keyword analysis and selection

Module 3:

Shows you how to create a website

Video 1: Overview of website creation process
Video 2: Choosing and registering a domain
Video 3: Choosing a hosting service
Video 4: Landing page creation
Video 5: Website landscape
Video 6: Testing your site

Module 4:

Teaches about AdWords

Video 1: Overview of AdWords
Video 2: Knowing when to cut your losses
Video 3: Finding your winners and maximizing profit
Video 4: Solutions for common AdWords problems

Module 5:

Contains information on article marketing

Video 1: Overview of article marketing
Video 2: Article research
Video 3: Writing tips
Video 4: Promoting your article

Module 6:

You learn how to get free traffic

Video 1: Overview of module
Video 2: Comparison of SEO & PPC
Video 3: Benefits of merging SEO & PPC
Video 4: Finding related forums
Video 5: Forum marketing
Video 6: Effective forum marketing

The videos provide detailed information that new affiliates can use to make profits from their websites.

If you are a starting a business online, you have a significant advantage in that all of the information you could ever need is available on the internet, and most of what you need to know is available at no cost.

As you would expect in the planning stage, you need to look at every aspect of your proposed business with a very critical eye because this is certainly no time for ‘rose tinted spectacles’. However much you might love to set up a business that panders to your passions, there is little point in doing so if that business has a very limited chance of achieving success even before you launch it. While you might have a passion for Mongolian nose flute playing, you are (unfortunately for you) in a very small, select group of people who are interested in the same topic, and it is extremely unlikely that you would be able to build a viable business around such a narrowly defined interest.

These are therefore the questions that you must ask as a way of establishing the initial viability of your idea.

Does this business idea work as an online business?

It is a fact that there are some e-commerce business ideas that are just going to work better than others, and if your idea falls into the category of ‘difficult to do profitably’, you might be better coming up with an alternative idea. If the business is apparently not suited to the internet and e-commerce, then you’re better dropping the idea from the beginning.

Think about any artificial limitations that might be applicable to your business as well. For example, if you are considering launching a business to supply heavy plant and machinery, that business immediately has a very limited geographical appeal because you cannot realistically deliver a crane or a dumper truck to the other side of the world at a reasonable cost. Consequently, by choosing this business model, you have immediately removed some of the major advantages of e-commerce, namely its ability to attract customers nationally or internationally and to do so in an economically attractive way.

There are some businesses like running sports clubs or bowling alleys, amusement parks and the like that are never going to work online. While you could take bookings and sell sports and bowling equipment 12 and clothing from an e-commerce web site, the basic idea of running something like this does not work online.

Think about your local electricity company. Although they can accept bill payments online, most of them already have perfectly acceptable home delivery systems in place, so there is no scope for expanding their business via the internet at the moment.
You need to adopt a practical approach to your ideas from the beginning. If whatever you want to do is unlikely to be successful, drop it before you waste any more time and effort.

Study the competition…

Most people who are planning to launch an e-commerce based business probably think that they have come up with a completely original idea, but in truth, it is highly likely that other people have got there before them no matter what your idea is.

However, you should not necessarily view competition as a bad thing, because without competition, you would not be able to establish what works and what doesn’t. The problem with being the first into a particular market, a pioneer, is that you are the person who is going to make all mistakes. On the other hand, if there are other people already on the market, they have made the mistakes for you, so you should be grateful for competition.

Competition also indicates that there is money being made in the business in which you are interested, and that is an extremely important consideration. While you do not want millions of competitors, because that might make entry into the market extremely difficult, if there are other people already doing what you plan to do, then you know that you are on the right lines, as there is money being made.

If you were to open a business in your local shopping mall, you would look at other competitors who are operating in the same local market, but if you want to start an online business you have to look at competition on a much wider scale. There are probably people in your business already operating all over the world, and you need to know what advantages and disadvantages each of those businesses has.

Research and analysis of what other people in your business are doing online is absolutely essential. While it might be a time-consuming process, it is necessary and time that is very well spent.

Imagine for example that you are thinking of starting a weight-loss industry business, so you want to research what other companies in the same sector are doing. You type the name of a well-known weight-loss product like ‘hoodia’ into Google to see how many web pages there are that feature this particular word:

There are 14 million web pages that feature ‘hoodia’, and while many of these will not be pages from companies who are supplying hoodia based products, many pages are. These companies represent direct competition in your market, so find those companies whose names come up most regularly, and study their websites.

Look at the product range that a potential customer can access through their site, the kind of prices they are able to offer, what delivery terms are available and whether they are running any specific promotions.
Take the domain name URL of the top rated companies in your market and search to see what other information is available about those companies. This might help you to find out how they operate, who their target audience is, whether people are happy about dealing with them and the like.

Remember that the internet is a largely democratic place where people can say (or write) pretty much what they want about other net users, so you will find other people commenting and reviewing your competitors, highlighting both the good and the bad.
From this research, you should be able to establish one very important thing.

You already know that if there are competitors in the market, there is money being made, but your research should highlight the weaknesses of many of your potential competitors.

This is crucial because what you should be looking for is a point of advantage or a unique selling point that you can use to differentiate your business from the competition.

As a newcomer to the market, you have to be able to demonstrate to potential customers why dealing with you is a better option than dealing with more established competitors. After all, if there are already e-commerce enabled sites in the market in which you hope to make an impression, those sites already have customers.

Your job is to convince as many of those customers as possible to switch their business to your site, but you have to give them a concrete reason for doing so. Human nature dictates that people do not change unless for a very good reason, so you have to supply that very good reason, which is why you need a unique selling point that no one else in the market is currently offering.

It could be something as simple as free delivery if no one else is already doing this, or even if your competitors are already offering free delivery within 100 km of their geographical location, you might consider extending your free delivery boundary to 200km or even more.

Perhaps you could offer bonus products to customers who spend a certain amount of money, or offer long-standing customer loyalty bonuses.

Although having competition is a good thing, you have to differentiate your business in some way in order to be successful.

The practicalities of running an e-commerce site…

Online businesses operate 24/7, 365 days of the year. You have an immediate advantage over real-world businesses that are only capable of operating their businesses during normal business hours.

However, running a business 24 hours a day every day makes significant demands on your time, and depending upon those demands, you might need to seek assistance to make sure that the ‘always available’ nature of your enterprise doesn’t swamp you.
For example, because your e-commerce site is always available, you may have new customers from the far side of the world that place orders while you are asleep. How are you going to dispatch goods, and how soon after payment is confirmed will those goods go out?

Most importantly, who is going to deal with it?

As your business develops, you would probably want to add products, new offers and the like to your site. Internet technology is always changing, and you might therefore want to include new features on your site from time to time as well.
Who is going to handle all of this?

The natural reaction when you are first starting out is to imagine that you can do everything, but in reality, it is impossible for one person to do everything. You will quickly find that you are buried under administrative tasks that make no money, whereas you should be focusing on sales and marketing.

For this reason, you should consider the requirements of your business, and then look at the practicalities of either finding people who can handle the day-to-day running of the business for you locally, or look at outsourcing through a site like Elance, Get A Freelancer or Guru.com.

The advantage of using outsourced workers is that you only pay them for the work they do and you only need them when there is work to be done. Consequently, using outsourced workers tends to be cheaper and far more flexible than employing your own people.

However, when you find good outsourced workers, try to build a long-term relationship with them, because doing so means that you have people available who understand your business and what is required of them, whenever you need them.

Your audience is who?

You must define your target audience, because knowing whom you are selling to will to a certain extent define how you operate.
For example, if your business is selling school supplies, then your target market is school administrators and boards. Your website would be created to appeal to people like these.

If you manufacture heavy-duty cold weather clothing, then you are going to have a very limited market in the tropics, so this would define what parts of the world you target your marketing at.

If you know who you are selling to, it becomes far easier to do so effectively. Defining your target market is therefore essential.

How will you deal with these people…?

Rather than trying to define a target market by requirements, you can do so by simply deciding that you want to limit the geographical reach of your business. For example, if you are running a US – based business, then you might decide only to deal with US citizens so that you always get paid in dollars.

However, to some extent this defeats the object of setting up an e-commerce site that otherwise has access to a truly global marketplace. It is also a very narrow view – how do you know whether your best customers are likely to be US citizens, when it could be people in the UK, Australia or mainland Europe, for example?

Dealing with customers overseas raises additional questions, such as how are your overseas customers going to pay you, and once they have done so, how are you going to ship their goods to them?

However, these are not major considerations, because there are plenty of solutions available already, and there are more solutions coming to the net every day.

For example, most US banks will accept credit card charges from overseas, and online payment processing companies like Paypal and 2CO operate on a pan-global scale without restrictions.

Furthermore, most e-commerce sites use an online shopping cart to make buying a more convenient experience for customers, generally integrated with a suitable merchant account. This is something that we will look at in a little more detail later, but suffice to say that it is nowadays easy to integrate many of the necessary logistics under one heading, so this should not be a primary concern.

Shipping charges…

Most e-commerce businesses that have a major problem do so because they did not fully appreciate how much of an effect shipping charges can have on their bottom line.

Far too commonly, a customer will find a suitable e-commerce site offering exactly the product they are looking for at a fantastic price, only to discover that the shipping charges quoted are so high that they remove any cost advantage of buying from that particular business. Consequently, they cancel the whole transaction seconds before they are due to make payment, and turn to the Yellow Pages to look for a local dealer instead.

All too often, this happens because online merchants get greedy. They offer attractive discounts on products they list in their online catalogue, only to try to get back some of the money that they are ‘losing’ by offering a discount with an artificially inflated shipping charge.

This is not going to work, because most national delivery services (US Post, The Royal Mail etc) and international courier companies show delivery charges on their websites, and if you can see those charges, so can your customer. It is very easy for them to see whether you are ‘cheating’ on delivery costs, and if you are, that is your business relationship with the customer concerned at an end.

It is in the interests of the long-term future of your business to find the most economical and reliable way of delivering your goods to your customers, and you should never try to grab an extra few cents here and there by inflating delivery charges. Do so and you will lose far more than you could ever gain.

You need a customer service policy…

Before you start, you need to know what level of service you are going to provide to your customers, because providing customer service is resource heavy and labor-intensive.

For instance, many online businesses provide 24-hour customer service ‘chat lines’, and because this is becoming the norm rather than the exception, it is something that your customers might expect. Looking on the bright side, providing on-call 24 hour customer support could be the unique selling point you are looking for, so this may be a silver lining in what might appear to be a cloud on the horizon!

Nevertheless, if you want to provide this level of customer service, you are going to need other people to help you. Although this work can be outsourced, you need to know what you are going to offer and how you are going to handle it before you start.

Do not fall into the trap of underestimating the importance of customer service, because when you make a commitment to a certain level of service, this is exactly what your site visitors, prospects and customers expect.

If you state on your site that you have a 24-hour chatline, then people must be able to get through on that chatline 24 hours a day. If you state that every e-mail will be answered within six hours, then that has to be what happens.

Making a commitment to a certain level of customer service, and then sticking to what you have promised, is crucial, because there is nothing more likely to turn potential customers off than a company that does not supply the level of service that they promise.

Whatever you promise must be fulfilled, and you have to factor the necessary resources to make sure that this happens into your initial plans.

One thing that you do not need in order to launch an e-commerce based business is a great deal of start-up capital. Depending upon the particular type of business that you want to own, it is feasible that a couple of hundred dollars would be enough to get your business off the ground.

However, what you do need to get started is a business idea, and an absolute determination to make sure that your business is a success. In order to be successful, you must be passionate about what you want to do (or indeed, about what you are already doing), and it is absolutely essential that you bring a ‘can do’ attitude to your business.

It is also important to understand that starting an e-commerce enabled website is a long term commitment in exactly the same way that opening a high street store would represent a long-term commitment.

If you are operating online, you are not paying a monthly rent or employing staff (at least in the beginning), but you must understand from the start that running an e-commerce enabled website is a real business, not something to play with.

It is something that you could be doing for many years to come, the basis of a global business empire (yes, really!) and it is therefore something has to be taken extremely seriously from the start.

Hence, commitment and passion is all about finding something that you really want to do, working with something that you will still be happy to work with in 10, 20 or even 50 years.

Ask yourself this before you embark on any particular business venture – is the business that you are thinking about establishing one that you will be happy to pass on to your children in a few years time?

If not, then I suggest that you do not have complete confidence in or commitment to the business that you’re thinking about entering. On the other hand, if you would be happy – even proud – to hand your business to the next generation, you are probably heading in the right direction.

What kind of business are you going to establish? There are as many different e-commerce enabled websites out there as there are different stores in your local high street or shopping mall, so what is it you are going to do?

One option may be to build a business around something that has always fascinated you or been a passion of your life. For example, if you

have always been a remote control model fanatic, is there potential for an e-commerce enabled online business based on this? For instance, are people going to be willing to buy RC model parts online, and if so, what is the present market place like?

You might consider setting up a business that is based on what you do at the moment, your current experience and skills. As an example of this option, if you currently work as a nurse and want to set up your own e-commerce site, it might make sense to consider dealing in medical supplies.

You probably have connections with suppliers and potential customers already, so it might make sense to leverage what you already know and the experience you possess.

Have you ever been in the situation where you have tried to buy some kind of product online, but have not been able to find a suitable supplier? If so, then there may be a ‘gap’ in the market that is just waiting to be filled by someone like you.

Assuming that you already believe that you have the personal characteristics to make a new e-commerce based business a success story, the next essential is to come up with a business idea, or a list of potential ideas.

With that done, the next stage is to start planning and researching the market.

There might never be a better time than right now.

From your own businesses point of view, if you have a way of enabling customers to transact business online through an e-commerce site, you stand to benefit from many advantages.

Firstly, being able to offer your products online instantly multiplies your market reach beyond your neighborhood or city to take in the whole of the country, or even perhaps the whole of the world.

While there are some potential problems in dealing with the global marketplace – arranging delivery, accepting online payments and things of that nature – these problems are far less troublesome nowadays than they were even a couple of years ago.

Online security is better than ever, so whereas accepting secure online payments for transactions conducted online might have given you cause for concern in the past, it should no longer do so because online payment systems have improved since those times.

Added to this is the fact that global markets are becoming inherently more open, meaning that it is becoming more normal for people to trade across borders. Nowadays, it is not that much more difficult to buy goods from China than it is to buy goods from a town 20 km down the road.

If you are thinking of starting a new business, then cash flow is always an extremely important consideration, and once again, operating an online business has significant advantages over running a business from a high street store or an office in a tower block.

Firstly, in contrast to running a real-world business, you do not need significant amounts of start-up capital to launch an online business. There is no need to rent premises (removing a drain on your income), you do not need bank loans to fund inventory purchase (another cash drain) and staff are for the most part something that other people need to worry about (although taking on staff once your business starts to generate an income is certainly something that you will need to consider).

As a general rule, most businesses that sell their products online will get paid more quickly when they do so than if they were trading locally. This makes a good deal of sense, because in many situations, if you are dealing outside your locality or even outside your country, you’re not likely to release the goods until payment is received, but if you are trading locally, it is probably far more common to extend credit terms to your customers.

All businesses that operate online are playing on an absolutely level field as well. Whether you are the biggest multinational or a small, one person operation makes no difference as far as your customers are concerned.

They cannot have any concept of how big your operation is from your website (as long as it is constructed professionally), and as long as you operate professionally, the size of your business is irrelevant.

This is noticeably different from the way it works in the real world, where customers will often deal with big businesses rather than small ones because of (an often misguided) belief that by doing so, they are getting the best prices and dealing with the most professional operators.

However, it is not only your business that will benefit from your e-commerce enabled website, because as well as opening up markets that you had no way of accessing before, it also makes life far easier for your existing customers.
Think of it this way. If you have an existing customer who is 10 km from your store, is it easier for them to order the products they want online and have them delivered or for them to jump in their car to come and collect?

How about someone who lives 100 km from your store? If you have no e-commerce website, those people are never going to become your customers, because between you and them there are likely to be lots of places where they can buy what they need – but now, they can do exactly the same as your local customers.

They can order online and have the goods delivered to their door.

What you are offering to your customers with an e-commerce site is convenience and a high-quality buying experience. You are allowing them to do everything in their own time from the comfort of their home, while also ensuring that they are not put under any pressure to buy by some high-commission salesman.

There is another extremely important aspect to this as well. One of the most amazing aspects of having an e-commerce site is the ability of that site to impact on your sales and marketing efforts almost immediately.

Because web-based sales recognize no national or international boundaries, you can publish your e-commerce site on the net today, and have new prospects approaching you from the other side of the world tomorrow.

Research carried out by Forrester Research a few years ago also established that setting up and running an e-commerce site is not likely to represent a negative ‘drag’ on your business.

What they found in their research was that:

• 64% of small businesses that were selling their products online suggested that doing so had increased their sales and profitability.

• Nearly 50% felt that having an e-commerce site had actively expanded their market reach and customer base within the USA (and remember, this was a few years ago, so it is likely that this figure would be significantly higher nowadays).

• Three out of every four businesses that were selling products online had seen a significant fall in operating costs because of lower essential administration levels.

Here is why I believe there might never be a better time for starting your own e-commerce website (or upgrading an existing website so that it can offer e-commerce facilities).

With every passing generation, the populations of most developed western countries are becoming more and more comfortable and familiar with the computer as representing the centre of their life.

Because of what is known as the Web 2.0 ‘revolution’, it is becoming ever more common for people to interact (chat, send instant messages and so on) with their friends via the computer, make VOIP calls to family and colleagues through the computer, and to generally rely on a computer to organize their life.

There is another thing here, something that is very specific to the times in which we live. For most people, life has got significantly more difficult over the last year, and unless there is some worldwide economic miracle very soon, this is not likely to change in the foreseeable future.

In short, there are millions of people all over the world who are struggling financially, and as a result, they are looking to cut costs in any way they can. What better way could there be of cutting costs than buying online, negating the necessity to spend money on gas to get to the store, paying additional mark-ups and so on.

We have already seen from established research that running an e-commerce site helps you to cut the costs of running your business, and by passing on some of those cost savings to customers, you can provide exactly the kind of service that millions of potential consumers are desperately looking for.

Selling your products from an e-commerce enabled website is the perfect business model for hard times like these, especially if your business is a B2C type operation that deals directly with the end customer.

However, even if your business is primarily targeted at the B2B market, you can be certain that there are many businesses that are finding times very tough at the moment as well.

If you are in a position to offer the businesses that you currently supply (and any new businesses that come on board in the future) improved efficiency and lower prices because you have an e-commerce web site, you can be confident that they are going to be happier dealing with you than they are with any of your competitors.

For all of these reasons and perhaps contrary to popular thinking, I would suggest that there has never been a better time to establish an e-commerce enabled website.

The free hosting service is gr84.info and it is one that i have been using for sometime now, they offer a whole heap of good stuff to help you create your online presence.

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